{"product_id":"the-double-edged-sword-of-social-media-educating-owners-before-they-reach-the-practice","title":"The double-edged sword of social media: educating owners before they reach the practice","description":"\u003cdiv class=\"m-seminar-entry__item__description\"\u003e\n\u003cp\u003eThe rise in social media gives vets a greater opportunity to connect with clients at all stages of their pet ownership journey. It also gives rise to a lot of misinformation. We’ll hear from some social media savvy vets on how they engage with their followers, whilst battling fake news and fraught views.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e•Learn about the day-to-day reality of being a vet and a social media influencer\u003c\/li\u003e\n\u003cli\u003e•Discuss the rise of worrying - and wrong - pet care advice published online\u003c\/li\u003e\n\u003cli\u003e•Understand how to use social media to reach clients before they visit the practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"m-seminar-entry__item__chairpersons\"\u003e\n\u003cstrong\u003e\u003cspan class=\"m-seminar-entry__item__chairpersons__title\"\u003eChairperson:\u003c\/span\u003e\u003c\/strong\u003e\n\u003cdiv class=\"m-seminar-entry__item__chairpersons__chairperson\"\u003e\u003cspan class=\"m-seminar-entry__item__chairpersons__chairperson__name\"\u003eSarah Young, Product Marketing Lead - Napo Pet Insurance\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers\"\u003e\n\u003cstrong\u003e\u003cspan class=\"m-seminar-entry__item__speakers__title\"\u003eSpeakers:\u003c\/span\u003e\u003c\/strong\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers__speaker\"\u003e\u003cspan class=\"m-seminar-entry__item__speakers__speaker__name\"\u003eBen Simpson-Vernon, Veterinary Surgeon - Ben The Vet\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers__speaker\"\u003e\u003cspan class=\"m-seminar-entry__item__speakers__speaker__name\"\u003eCat Henstridge, Owner \u0026amp; Creator - catthevet.com\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers__speaker\"\u003e\u003cspan class=\"m-seminar-entry__item__speakers__speaker__name\"\u003eMichael Lazaris, Small animal vet and Co-Director - Vets on the Common\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers__speaker\"\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers__speaker__image\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cspan class=\"m-seminar-entry__item__speakers__speaker__name\"\u003eFabian George Blake Rivers, Veterinary Surgeon - Dready Vet\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"m-seminar-entry__item__speakers__speaker\"\u003e\u003cspan class=\"m-seminar-entry__item__speakers__speaker__name\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003ePresented at London Vet Show 2022\u003cbr\u003eGallery Suite 15-16\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThursday \u003c\/span\u003e17th November 2022 \u003ctime datetime=\"16:30\"\u003e16:30 \u003c\/time\u003e\u003c\/p\u003e\n\u003cdiv class=\"m-seminar-entry__item__details__location\"\u003e\n\u003ci class=\"fa fa-map-marker\"\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003ePlease note this session is not RACE-approved but you can still earn a CPD certificate\u003c\/p\u003e","brand":"London Vet Show 2022","offers":[{"title":"Default Title","offer_id":62733819216012,"sku":"ufu1791939765052","price":13.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0776\/6605\/8380\/files\/the-double-edged-sword-of-social-media-educating-owners-before-they-reach-the-pr_1.png?v=1791939773","url":"https:\/\/rootfirm.shop\/products\/the-double-edged-sword-of-social-media-educating-owners-before-they-reach-the-practice","provider":"My Store","version":"1.0","type":"link"}